US – Blume has launched a Puberty Do-Over campaign aimed at combatting issues concerning skincare, periods and poor sex education in the US.
The wellness brand has created its The States of Sex-Ed curriculum, which comprises presentations, reading materials and a quiz, all of which are approved by sex-educators and are culturally and LGBT+ inclusive. The guides provide an in-depth examination of a variety of topics, from healthy relationships and pregnancy to STIs and safe sex practices, and often link to external resources offering support. Sexual health educator Dee Stacey has also developed a handbook that is geared towards training teachers how to field questions in the classroom, including tips on tone. Furthermore, the site also includes a Take Action button, which allows users to email their state representatives about sex education.
‘The goal of Blume is to get to the root of these problems so that we don’t have to retrain another generation of womxn to love themselves,’ says co-founder Bunny Ghatrora. ‘As adult womxn, we often find ourselves undoing a lot of the shame and stigma we’ve carried around for so long, but we’re hoping to change that for the next generation. Because our institutional systems aren’t stepping up, we at Blume felt compelled to do so.’
As a rebuttal of the inadequate sex education provided by public institutions, Generation Z have turned to social media in order to re-educate themselves about sex.