US – Nike Joyride is the latest proprietary innovation in the company’s diverse range of cushioning platforms.
The Joyride system, which made its debut with the release of the Nike Joyride Run Flyknit, uses thousands of tiny beads to absorb impact and create a dynamic footbed that moulds to the wearer’s foot. Made from a co-polymer of plastic and rubber, the beads are placed in four pods that align with the foot’s natural pressure points. According to Nike, this allows the beads to expand in all directions, providing a unique sensation comparable to ‘running on bubbles’.
‘We’ve proven that we can make runners faster with some of our other models, like the Nike React, but we also know that not every runner is looking to break their personal record or to run a marathon,’ says Kylee Barton, senior director of Nike Running Footwear. ‘We also know that recovery runs are important for elite runners on days off, and they need something to make that a little easier on their body.’
To learn how recovery is an increasingly essential part of exercise regimens, read our Active Recovery microtrend.