London – Dazed Beauty has created an immersive microsite designed to question, democratise and demystify the world of wellness.
The Digital Spa is hosting a week of online classes, thought pieces, quizzes and meditative podcasts designed to analyse the meaning of wellness today. It will tackle topics such as ASMR, colour therapy, CBD, sexual wellness and sleep meditation, with a daily timetable and new content scheduled to drop throughout the week. Dazed Beauty will also use Instagram Live to host drop-in digital meditation sessions.
‘The wellness industry has started to build a reputation for being exclusive, overwhelming and outdated, as well as inaccessible to those who arguably need it most,’ explains Tish Weinstock, Dazed Beauty commissioning editor, in response to its open, accessible format. In The Future Laboratory's forthcoming health and wellness macrotrend – due to be launched in June 2019 – we will explore how the acceleration of the wellness economy has become anxiety-inducing for consumers, driving the need for new metrics of wellbeing.