Absorbing read: Monocle coasts through summer

London – To fill the summer gap after the July/August issue is published, Monocle magazine is heading to where its readers are – the Mediterranean.

The 64-page Monocle Mediterraneo issue is a 300 × 460mm newspaper and will be distributed in Spain, France, Italy, Greece and Lebanon for eight weeks. The focus on a ‘summer lifestyle’ is key, and the magazine describes itself as ‘a completely sun, water, tanning oil and sweat-friendly print media project’ on its front page.

‘We considered adding an eleventh issue (the magazine also takes a winter break with a combined December/January issue) but also considered how our readers live over the summer,’ editor-in-chief Tyler Brulé tells the blog magculture.com. For more on how brands can engage with their audience, read our Brandtocracies report.