Stat: Consumers want governments to take the lead on sustainable fashion

New research conducted in Germany, the UK, France, Italy and Spain shows that consumers want to know more about the social and environmental impacts of the clothes, shoes and accessories they buy. They also expect both brands and governments to be doing more to address these issues.

The majority of those surveyed by Fashion Revolution believe fashion brands should be required by law to adopt more sustainable practices. These include respecting the human rights of everybody involved in making their products (77%), protecting the environment at every stage of production (75%) and paying workers who make their products a fair living wage (72%).

New initiatives, such as recently opened The Fashion for Good museum, are responding to this growing consumer awareness of the fashion industry’s long-term impacts and sustainable solutions.