London – On 21 November, we held our annual Food and Drink Futures Forum at our Spitalfields office, exploring the challenges and opportunities set to shape the future of food and drink.
In the first half of the Forum, The Future Laboratory co-founders Chris Sanderson and Martin Raymond presented the market shifts and rising trends set to affect the industry, including the allure of low-abv drinking, the over-50s opportunity and the long-awaited revival of carbohydrates. The event culminated with our latest food and drink macrotrend, Uprooted Diets, which LS:N Global subscribers can read here.
A selection of leading industry figures were invited to speak at the event, including Simon Rucker, the CEO of Nine Elms, and Leo Campbell, co-founder of Modern Baker. Neil Bennett, head of strategy at Love Creative, took attendees on a journey, explaining his collaboration with The Future Laboratory to create an immersive activation for the day, which imagined how our diets will look in 2035.