UK – Barbadian pop star Rihanna has launched a new beauty line to fill the ‘void in the industry for products’ that perform ‘across all skin types and tones’. Sold at department store Harvey Nichols, the Fenty Beauty range includes a primer, foundation, concealer, shimmer stick, highlighter, powder and blotting paper, which are formulated to cater for ‘traditionally hard-to-match skin tones’.
Last week, Rihanna posted a promotional teaser video on Instagram that featured a diverse group of women, including a woman wearing a headscarf and a model with a shaved head. In line with the focus on different skin tones, all of the items in the collection adhere to a colour palette of different nude shades. For more on the shift towards diversity in the beauty industry read our Inclusive Beauty Market.