Facebook tackles Silicon Valley housing crisis

12 : 07 : 2017 Architecture : Digital : Culture

Silicon Valley – The social media giant is giving back to the community with its proposal for a new affordable neighbourhood.

Willow Campus by Facebook and OMA, Silicon Valley Willow Campus by Facebook and OMA, Silicon Valley
Willow Campus by Facebook and OMA, Silicon Valley Willow Campus by Facebook and OMA, Silicon Valley
Willow Campus by Facebook and OMA, Silicon Valley Willow Campus by Facebook and OMA, Silicon Valley

Facebook is working with local government officials and organisations to realise its vision for Willow Campus, a neighbourhood that will comprise grocery stores, housing, offices and retail spaces. Still in the planning stage, the first phase of construction is due to be completed in early 2021.

Located on the site of a former science and technology park in Silicon Valley, close to Facebook’s global headquarters, 15% of the housing in the living district will cost less than the market rate.

Facebook’s move to Menlo Park at the end of 2011 rapidly pushed up house prices in the area. The monthly rent for a two-bed apartment, which would have cost around £740 ($950, €832) in 2011, has risen to around £2,609 ($3,349, €2,934), according to property data company Rent Jungle.

The Big Picture

  • In acknowledging its role in the local housing crisis and providing a tangible solution, Facebook is presenting itself as a civic-minded brand. For more, see our Civic Brands macrotrend
  • Mega-systems such as Facebook and Amazon are stepping in where local authorities are failing to create systems that benefit local communities. See our Insight for more
Discover More Daily Signals
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Statistic
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN