Facebook tackles Silicon Valley housing crisis

12 : 07 : 2017 Architecture : Digital : Culture

Silicon Valley – The social media giant is giving back to the community with its proposal for a new affordable neighbourhood.

Willow Campus by Facebook and OMA, Silicon Valley Willow Campus by Facebook and OMA, Silicon Valley
Willow Campus by Facebook and OMA, Silicon Valley Willow Campus by Facebook and OMA, Silicon Valley
Willow Campus by Facebook and OMA, Silicon Valley Willow Campus by Facebook and OMA, Silicon Valley

Facebook is working with local government officials and organisations to realise its vision for Willow Campus, a neighbourhood that will comprise grocery stores, housing, offices and retail spaces. Still in the planning stage, the first phase of construction is due to be completed in early 2021.

Located on the site of a former science and technology park in Silicon Valley, close to Facebook’s global headquarters, 15% of the housing in the living district will cost less than the market rate.

Facebook’s move to Menlo Park at the end of 2011 rapidly pushed up house prices in the area. The monthly rent for a two-bed apartment, which would have cost around £740 ($950, €832) in 2011, has risen to around £2,609 ($3,349, €2,934), according to property data company Rent Jungle.

The Big Picture

  • In acknowledging its role in the local housing crisis and providing a tangible solution, Facebook is presenting itself as a civic-minded brand. For more, see our Civic Brands macrotrend
  • Mega-systems such as Facebook and Amazon are stepping in where local authorities are failing to create systems that benefit local communities. See our Insight for more
Discover More Daily Signals
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN