Facebook tackles Silicon Valley housing crisis

12 : 07 : 2017 Architecture : Digital : Culture

Silicon Valley – The social media giant is giving back to the community with its proposal for a new affordable neighbourhood.

Willow Campus by Facebook and OMA, Silicon Valley Willow Campus by Facebook and OMA, Silicon Valley
Willow Campus by Facebook and OMA, Silicon Valley Willow Campus by Facebook and OMA, Silicon Valley
Willow Campus by Facebook and OMA, Silicon Valley Willow Campus by Facebook and OMA, Silicon Valley

Facebook is working with local government officials and organisations to realise its vision for Willow Campus, a neighbourhood that will comprise grocery stores, housing, offices and retail spaces. Still in the planning stage, the first phase of construction is due to be completed in early 2021.

Located on the site of a former science and technology park in Silicon Valley, close to Facebook’s global headquarters, 15% of the housing in the living district will cost less than the market rate.

Facebook’s move to Menlo Park at the end of 2011 rapidly pushed up house prices in the area. The monthly rent for a two-bed apartment, which would have cost around £740 ($950, €832) in 2011, has risen to around £2,609 ($3,349, €2,934), according to property data company Rent Jungle.

The Big Picture

  • In acknowledging its role in the local housing crisis and providing a tangible solution, Facebook is presenting itself as a civic-minded brand. For more, see our Civic Brands macrotrend
  • Mega-systems such as Facebook and Amazon are stepping in where local authorities are failing to create systems that benefit local communities. See our Insight for more
Discover More Daily Signals
How building Bishoftu Airport positions Ethiopia as African travel epicentre

Daily Signals

How building Bishoftu Airport positions Ethiopia as African travel epicentre

Ethiopia has broken ground at Bishoftu International Airport, a new mega-hub designed by Zaha Hadid Architects that aims to become the largest avia...
Travel : Infrastructure : Airport
Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Daily Signals

Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Miffy Mood Lab has opened at the official Miffy store in London, celebrating the release of Mr Maria’s Miffy Colourful range while experimenting w...
Retail : Emotional Experiences : Mystery Box
Stat: Menopause symptoms improve with community-led fitness programme

Daily Signals

Stat: Menopause symptoms improve with community-led fitness programme

Peloton and Respin Health have released new findings from a targeted study examining women’s health during perimenopause and menopause, revealing t...
Menopause : Women's Health : Wellness
The North Face fuses ancient art with performance gear

Daily Signals

The North Face fuses ancient art with performance gear

As Lunar New Year approaches, The North Face is celebrating both the Year of the Horse and its 60th anniversary with a limited-edition collection t...
Fashion : Luxury : Sports
How AI is unlocking sleep as a predictive health tool

Daily Signals

How AI is unlocking sleep as a predictive health tool

Researchers at Stanford Medicine have developed SleepFM, the first AI model capable of predicting the risk of more than 100 diseases from just one ...
Health : Technology : AI
Stat: China records lowest birth rate since 1949

Daily Signals

Stat: China records lowest birth rate since 1949

China’s birth rate has fallen to its lowest level since 1949, despite renewed government efforts to encourage parenthood.
China : Statistic : Population
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
Foresight Friday: Fiona Harkin, director of foresight

Daily Signals

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...
Human Behaviour : Globalisation : New World Order
Stat: Car sales still depend on human interaction

Daily Signals

Stat: Car sales still depend on human interaction

Despite a major push from automakers and third-party platforms, only 7% of car buyers in the US complete their purchase entirely online, according ...
Mobility : Retail : Statistic
Stat: Five minutes of daily exercise could help millions of people live longer

Daily Signals

Stat: Five minutes of daily exercise could help millions of people live longer

According to a study by the Norwegian School of Sport Sciences, an extra five minutes of daily exercise and 30 minutes less sitting could significa...
Health : Society : Statistic
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN