Little Tong Noodle Shop, New York Little Tong Noodle Shop, New York
Little Tong Noodle Shop, New York Little Tong Noodle Shop, New York
Little Tong Noodle Shop, New York Little Tong Noodle Shop, New York
Little Tong Noodle Shop, New York Little Tong Noodle Shop, New York

Southwestern style

19 : 04 : 2017 Made In China : Food & Drink : Dining

New York – Little Tong Noodle Shop is a new restaurant that celebrates southwestern Chinese cuisine.

  • The menu features dishes from the Chinese province of Yunnan
  • Its offers a variety of dishes based on mixian, a type of rice noodle made from non-glutinous rice

Founder Simone Tong was born in Chengdu and has worked in a series of Michelin-starred restaurants, but it was her time in Yunnan that inspired her to open the Little Tong Noodle Shop, which aims to shine a spotlight on a cuisine she feels is under-represented in the western world.

‘The variety of Chinese restaurants in China is huge,’ says Tong. ‘Why can’t we see some of that variety outside China?’

The menu is designed to highlight the breadth of flavours and ingredients used in Yunnan cuisine, and the dishes are inspired by Tong’s experiences in the region, including Grandma Chicken Mixian, which is inspired by a restaurant she visited in Dali, a city in northwestern Yunnan.

The Big Picture

Brands are looking to communicate China’s cultural heritage in an authentic way to engage young bricolage consumers. Read our Made in China microtrend to find out more.

Discover More Daily Signals
Natuurhuisje frames nature as the protagonist in new brand campaign

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...
Nature : Travel : Campaign
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Identity : Social Media : The Time Economy
Stat: Visual shopping drives Gen Z decision-making

Daily Signals

Stat: Visual shopping drives Gen Z decision-making

Gen Z is redefining how we discover, curate and shop. According to Pinterest, 69% of Gen Z agree that visual results are more helpful than text or ...
Discovery : Retail : Statistic
Sephora joins forces with Tabasco for heat-infused lip gloss debut

Daily Signals

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity int...
Beauty : Branding : Food
Stat: Textile recycling economy gathers pace

Daily Signals

Stat: Textile recycling economy gathers pace

The global clothing and textile recycling market is being cemented as a core pillar of fashion’s circular economy. Valued at £10.1bn ($13.6bn, ...
Sustainability : Fashion : Statistic
Norwegian Cruise Line revives 1990s tagline to re-energise the category

Daily Signals

Norwegian Cruise Line revives 1990s tagline to re-energise the category

Norwegian Cruise Line (NCL) is reviving its 1990s tagline ‘It’s Different Out Here’ as the centrepiece of a full brand reset.
Marketing : Branding : Travel
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
Technology : Time Economy : Consumer Behaviour
Nvidia ACE drives adaptive storytelling with AI characters

Daily Signals

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to player...
Gaming : Entertainment : Artificial Intelligence
Stat: India’s consumers lead spending and economic confidence across APAC

Daily Signals

Stat: India’s consumers lead spending and economic confidence across APAC

According to a new report from McKinsey & Co, while consumer sentiment across Asia-Pacific remains stable but selective, India is emerging as a...
Retail : Consumer Behaviour : Statistic
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN