Little Tong Noodle Shop, New York Little Tong Noodle Shop, New York
Little Tong Noodle Shop, New York Little Tong Noodle Shop, New York
Little Tong Noodle Shop, New York Little Tong Noodle Shop, New York
Little Tong Noodle Shop, New York Little Tong Noodle Shop, New York

Southwestern style

19 : 04 : 2017 Made In China : Food & Drink : Dining

New York – Little Tong Noodle Shop is a new restaurant that celebrates southwestern Chinese cuisine.

  • The menu features dishes from the Chinese province of Yunnan
  • Its offers a variety of dishes based on mixian, a type of rice noodle made from non-glutinous rice

Founder Simone Tong was born in Chengdu and has worked in a series of Michelin-starred restaurants, but it was her time in Yunnan that inspired her to open the Little Tong Noodle Shop, which aims to shine a spotlight on a cuisine she feels is under-represented in the western world.

‘The variety of Chinese restaurants in China is huge,’ says Tong. ‘Why can’t we see some of that variety outside China?’

The menu is designed to highlight the breadth of flavours and ingredients used in Yunnan cuisine, and the dishes are inspired by Tong’s experiences in the region, including Grandma Chicken Mixian, which is inspired by a restaurant she visited in Dali, a city in northwestern Yunnan.

The Big Picture

Brands are looking to communicate China’s cultural heritage in an authentic way to engage young bricolage consumers. Read our Made in China microtrend to find out more.

Discover More Daily Signals
How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

Daily Signals

How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

At Design Miami 2025, designer Marcin Rusak partnered with champagne house Perrier-Jouët to translate the hidden life of plants into a sculptural, ...
Design : Luxury : Drink
Why Myndstream and Mayo Clinic believe music is the future of medicine

Daily Signals

Why Myndstream and Mayo Clinic believe music is the future of medicine

Global wellness music brand Myndstream has partnered with Mayo Clinic to explore the clinical potential of functional music in healthcare.
Health : Music : Technology
Stat: US sports fans show high engagement across travel, gaming and media

Daily Signals

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
What Disney’s partnership with OpenAI means for enhancing in-house creativity

Daily Signals

What Disney’s partnership with OpenAI means for enhancing in-house creativity

Disney has entered a strategic agreement with OpenAI to explore how Sora, OpenAI’s text-to-video generation model, could support creative developme...
Media : Technology : AI
Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

Daily Signals

Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

During this year’s Black Friday and Cyber Monday, TikTok Shop recorded nearly 50% more shoppers than 2024, driving total sales past £372m ($500m, €...
Retail : Social Media : Discovery
Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Daily Signals

Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Dutch department store De Bijenkorf has unveiled a festive brand campaign celebrating its 155-year legacy, leaning in to cinematic storytelling.
Retail : Advertising : Branding
Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

Daily Signals

Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

MAC Cosmetics has named Grammy‑winning singer‑songwriter Chappell Roan as its newest global brand ambassador, bringing one of music’s most visually...
Beauty : Cosmetics : Identity
Stat: US teens embrace AI chatbots and constant social media use in 2025

Daily Signals

Stat: US teens embrace AI chatbots and constant social media use in 2025

A new Pew Research Center survey highlights how US teenagers are deeply engaged with social media and AI chatbots.
Technology : Social Media : Youth
Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

Daily Signals

Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

East London arts institution Whitechapel Gallery is ushering in its 125th anniversary with a bold new visual identity designed by BBH Studios, unve...
Design : Breading : Human Centered Design
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN