Milan Salone 2017 Preview: Circular design
Solid Texture Board benches by Max Lamb, Milan. Photography by Angela Moore

Milan Salone 2017 Preview: Circular design

Milan – Danish textile manufacturer Kvadrat has created an exhibition that showcases its sustainable Solid Textile Board.

Solid Texture Board benches by Max Lamb, Milan. Photography by Angela Moore Solid Texture Board benches by Max Lamb, Milan. Photography by Angela Moore
A Single Sample Really by Christien Meindertsma, Milan. Photography by Angela Moore A Single Sample Really by Christien Meindertsma, Milan. Photography by Angela Moore
Solid Textile Board tiles by Kvadrat and Really, Milan Solid Textile Board tiles by Kvadrat and Really, Milan

Milan – Danish textile manufacturer Kvadrat has created an exhibition that showcases its sustainable Solid Textile Board.

  • Kvadrat recently bought a majority stakeholder share in upcycling start-up Really
  • Really creates Solid Textile Board out of used textiles

The high-density material is made from end-of-life cotton and wool sourced from the fashion and textile industries, household refuse and Kvadrat’s own waste. The material has been created to ‘challenge the architecture and design sector to rethink their use of resources’.

On display during the 2017 Milan Salone Internazionale del Mobile, the exhibition will feature items by British designer Max Lamb and Dutch artist and designer Christien Meindertsma. Meindertsma illuminates the manufacturing process of the Solid Textile Board, while Lamb demonstrates the potential uses of this new material.

‘We see Really as a first step on a circular journey that will help us fast track to a time when industrially manufactured products will be made – and remade – from old versions of themselves,’ said Anders Byriel, CEO of Kvadrat, in a statement.

The Big Picture

In line with Whole-system Thinking, companies and organisations including Kvadrat and Realdania By & Byg are demonstrating the practical potential of upcycling.

Discover More Daily Signals
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN