Culture club: Retailer goes glocal with arts hub

Culture club: Retailer goes glocal with arts hub

Culture club: Retailer goes glocal with arts hub

#2086 / 0

London – ‘From day one, Aubin & Wills was always about more than fashion’, says creative director Sarah Holme. Putting this idea into practice, the brand has just opened a new multifunctional space that goes beyond retail by featuring a bar, gallery and cinema.

The new Aubin & Wills store on Redchurch Street in Shoreditch, London – a hive of creativity since artists Sarah Lucas and Tracey Emin opened a shop there in 1993 –joins a number of other retailers engaging with this local creative audience.

The new store is also an opportunity for the brand to engage its customers with its growing almanac – an idea that sees the space almost function as a members’ club for the brand.

‘The Aubin & Wills store became an opportunity to make this a 360-degree brand experience,’ says Holme. ‘By opening the cinema our customers can come and see the films we may have been discussing in the almanac.’

‘Aubin & Wills doesn’t just champion a creative environment, it’s about being in the know and belonging to our club.’

Brands are increasingly tuning into local hotspots and creating spaces for individual communities and urban villages. This growing need for Glocalised understanding is explored further in the new LS:N Global retail report.

Aubin and WIlls, Shoreditch, London Aubin and WIlls, Shoreditch, London
Aubin and WIlls, Shoreditch, London Aubin and WIlls, Shoreditch, London
Aubin and WIlls, Shoreditch, London Aubin and WIlls, Shoreditch, London
Aubin and WIlls, Shoreditch, London Aubin and WIlls, Shoreditch, London
Discover More News
Stat: US consumers slow down on EV adoption

News

Stat: US consumers slow down on EV adoption

 AAA’s latest survey finds that only 16% of US drivers are likely to make an EV their next car – the lowest figure since 2019.
Stat : Statistic : Electric Vehicles
Rimowa and Vitra unite for aluminium storage collection

News

Rimowa and Vitra unite for aluminium storage collection

German luggage brand Rimowa and Swiss design house Vitra have launched a collaborative collection of anodised aluminium objects, including a wheele...
Rimowa : Vitra : Luggage
Tesco taps into 90s nostalgia with Clubcard-themed nightclub

News

Tesco taps into 90s nostalgia with Clubcard-themed nightclub

Tesco is transporting customers back to 1995 with Club Card, a pop-up nightclub celebrating 30 years of the supermarket’s loyalty scheme.
Tesco : Tesco Clubcard : Tesco Nightclub
Cannes Lions 2025: Harnessing the power of K-pop and why laughter is a KPI

News

Cannes Lions 2025: Harnessing the power of K-pop and why laughter is a KPI

On the penultimate day of Cannes Lions, a panel comprising Korean experts from music label Starship Entertainment, Publicis and Pepsico dived into ...
Global Events : Pop Culture & Media : Cannes Lions 2025
Foresight Friday: Seyi Oduwole, foresight analyst

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Ice Cream : Ice-cream
Stat: Consumers shift loyalty to brands that absorb tariff costs

News

Stat: Consumers shift loyalty to brands that absorb tariff costs

As new tariffs drive up import costs, a wave of price sensitivity is forcing retail leaders to rethink their strategies. 
Stat : Statistic : US Economy
 Cannes Lions 2025: Elf Beauty’s recipe for co-creation and Unilever wants to make marketing sassy

News

Cannes Lions 2025: Elf Beauty’s recipe for co-creation and Unilever wants to make marketing sassy

Day three of Cannes Lions 2025 featured panels on everything from Chinese social media to late-night tv and YouTube’s 20th anniversary.
Global Events : Pop Culture & Media : Beauty
Heineken 0.0 partners with F1 The Movie to champion moderation in the fast lane

News

Heineken 0.0 partners with F1 The Movie to champion moderation in the fast lane

Heineken 0.0 has been named an official partner of F1 The Movie, a collaboration with Apple Original Films and Warner Bros.
Heineken : Food And Drink : F1
Stat: Gen Z turn to social media before search engines

News

Stat: Gen Z turn to social media before search engines

Social media platforms are fast becoming the primary gateway to online discovery for younger consumers, according to Sprout Social’s latest Q2 2025...
Stat : Statistic : Social Media
Cannes Lions 2025: Mustafa Suleyman on AI ‘garbage’ and why trust will set brands apart

News

Cannes Lions 2025: Mustafa Suleyman on AI ‘garbage’ and why trust will set brands apart

On day two of the festival, Serena Williams was announced as Reckitt’s first entrepreneur-in-residence.
Global Events : Technology : Pop Culture & Media
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN