Convergence cooking

13 : 02 : 2017 Tastemade : Food & Drink : The Convergence Economy

São Paulo – Tastemade is expanding beyond video production with the opening of its São Paulo studio.

  • In a bid to reposition itself as a lifestyle brand, the space includes a café open to the public
  • It has been set up in response to the way in which consumers are watching and interacting with video content
Tastemade by Studio dLux, São Paulo Tastemade by Studio dLux, São Paulo
Tastemade by Studio dLux, São Paulo Tastemade by Studio dLux, São Paulo
Tastemade by Studio dLux, São Paulo Tastemade by Studio dLux, São Paulo
Tastemade by Studio dLux, São Paulo Tastemade by Studio dLux, São Paulo

Designed by Studio dLux, the space includes two kitchens to record video content and a bar, as well as the public café. It has been inspired by changing consumer behaviour and the impact of mobile video.

The opening of the new studio is an attempt to give the business model a lifestyle focus, as well as positioning Tastemade as ‘the next wave of television and digital entertainment’ for a global Millennial audience.

‘In 2017 we will start to expand the genres in which we create content, with the angle that we are more of a lifestyle brand,’ explained Tastemade founder Steven Kydd in an interview with Business Insider. ‘If you are one of the distributors now, these lifestyle categories that we are in are very monetisable.'

Alongside the opening of the São Paulo studio, Tastemade wil be opening studios in London, Buenos Aires and Tokyo throughout February. Tastemade attracts 2bn views per month across its mobile, web and tv platforms.

The Big Picture

By expanding an online channel dedicated to video production to a physical location with public areas such as a café, Tastemade is exploring new opportunities by blurring boundaries. For more, see The Convergence Economy macrotrend.

Discover More Daily Signals
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN