The exhibition, curated by Frame magazine, explores the production, processing and consumption of food. Pieces by the participating designers will give a unique, design-led perspective on how innovation and aesthetics can work together to create sustainable and desirable products and services, and give insights into consumer behaviour.
‘Consumer behaviour in regard to the food we eat and the related question of the sustainable and ecological growing of products is a controversial subject,’ explains Robert Tiemann, CEO of Frame magazine. ‘The 15 projects are an excellent example of how innovative design approaches to the subject of food and cooking can be integrated into the existing design and style of the home.’
Contatto by Giulia Soldati, one of the show’s standout works, removes unnecessary components in the human-food relationship. Challenging the existing culinary culture, which ‘neglects essential sensorial experiences’, Soldati places ingredients directly onto visitors’ hands, enabling them to rediscover the raw, tactile sensation of food in an intimate exchange between server and diner.