The Lounge by Sydney Opera House, Samsung and Tonkin Zulaikha Greer Architects, Sydney The Lounge by Sydney Opera House, Samsung and Tonkin Zulaikha Greer Architects, Sydney
The Lounge by Sydney Opera House, Samsung and Tonkin Zulaikha Greer Architects, Sydney The Lounge by Sydney Opera House, Samsung and Tonkin Zulaikha Greer Architects, Sydney
The Lounge by Sydney Opera House, Samsung and Tonkin Zulaikha Greer Architects, Sydney The Lounge by Sydney Opera House, Samsung and Tonkin Zulaikha Greer Architects, Sydney
The Lounge by Sydney Opera House, Samsung and Tonkin Zulaikha Greer Architects, Sydney The Lounge by Sydney Opera House, Samsung and Tonkin Zulaikha Greer Architects, Sydney

Virtual culture

04 : 01 : 2017 Samsung : Sydney Opera House : Tonkin Zulaikha Greer Architects

Sydney – The Opera House has joined forces with Samsung to open a new digital lounge that encourages engagement with the space.

The Lounge enabled by Samsung is a new visitor area open throughout the day and night that features a range of interactive displays and digital content. The Sails, a virtual reality experience that enables guests to experience the sensation of standing on top of the building’s roof, will be the first exhibition to grace the space.

Samsung Galaxy View and Galaxy Tab S2 tablets positioned in the space offer access to online resources, such as archival photography and past performances, in order to provide a comprehensive exploration of the building’s history.

‘As we renew the building for the next generation, partnerships like this play a vital role in ensuring innovation remains at the heart of the Opera House experience now and in the future,’ says Troy Grant, former deputy premier of New South Wales (NSW) and now NSW minister for the arts.

The Big Picture

Museums specialise in consumer experience, and by innovating with new technology they have developed interfaces that brands can replicate. For more, see our Museum market report.

Discover More Daily Signals
ITB Berlin 2026: New world order signals rising risk for global tourism

Daily Signals

ITB Berlin 2026: New world order signals rising risk for global tourism

Germany – ITB Berlin is the world’s leading travel trade show and at this year’s event former German politician Joseph Martin ‘Joschka’ Fischer del...
Travel : Itb Berlin : Global Events
How South Korea is defying Asia’s declining birth rate trend

Daily Signals

How South Korea is defying Asia’s declining birth rate trend

South Korea’s birth rate rose for a second consecutive year in 2025, with preliminary figures showing 254,000 births –the largest annual increase s...
Society : Birthrate : Population
Stat: UK Gen Z turn to trade work for security in the AI era

Daily Signals

Stat: UK Gen Z turn to trade work for security in the AI era

Younger workers are fuelling renewed job growth across the construction and trade sectors as Gen Z seek steadier pay and roles perceived to be more...
Work : Youth : Statistic
How Tressly Studios is redefining retail for textured hair

Daily Signals

How Tressly Studios is redefining retail for textured hair

London’s first dedicated textured hair concept store and salon is set to open at Lewisham Shopping Centre.
Beauty : Haircare : Retail
Japan’s working week shrinks as average hours fall below US

Daily Signals

Japan’s working week shrinks as average hours fall below US

Japan’s long-held reputation for punishing work schedules may be softening.
Workplace : Japan : Health
Stat: How wellness-minded flyers are reshaping the inflight menu

Daily Signals

Stat: How wellness-minded flyers are reshaping the inflight menu

Travellers are extending their focus on health and wellbeing into the air, prompting airlines to rethink what good inflight food looks like.
Health And Wellness : Travel : Statistic
How Koto made the machine economy legible

Daily Signals

How Koto made the machine economy legible

Creative studio Koto has unveiled a brand evolution for MachineX, a decentralised exchange built on blockchain that enables humans and machines to ...
Technology : AI : Design
Why the V&A is adding YouTube’s first upload to its collection

Daily Signals

Why the V&A is adding YouTube’s first upload to its collection

London’s Victoria and Albert Museum has acquired the earliest available YouTube watch page. Posted by Jawed Karim showing him at San Diego Zoo, it ...
Media : Technology : YouTube
Stat: Economic anxiety outranks politics across sub-Saharan Africa

Daily Signals

Stat: Economic anxiety outranks politics across sub-Saharan Africa

Economic wellbeing is now the leading concern for people across sub-Saharan Africa, with nearly a quarter ranking it as their country’s biggest nat...
Society : Africa : Statistic
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN