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The Lounge by Sydney Opera House, Samsung and Tonkin Zulaikha Greer Architects, Sydney

Virtual culture

Sydney – The Opera House has joined forces with Samsung to open a new digital lounge that encourages engagement with the space.

The space enables guests to access art and cultural exhibits through technology
Tonkin Zulaikha Greer Architects are responsible for the design

The Lounge enabled by Samsung is a new visitor area open throughout the day and night that features a range of interactive displays and digital content. The Sails, a virtual reality experience that enables guests to experience the sensation of standing on top of the building’s roof, will be the first exhibition to grace the space.

Samsung Galaxy View and Galaxy Tab S2 tablets positioned in the space offer access to online resources, such as archival photography and past performances, in order to provide a comprehensive exploration of the building’s history.

‘As we renew the building for the next generation, partnerships like this play a vital role in ensuring innovation remains at the heart of the Opera House experience now and in the future,’ says Troy Grant, former deputy premier of New South Wales (NSW) and now NSW minister for the arts.

The Big Picture

Museums specialise in consumer experience, and by innovating with new technology they have developed interfaces that brands can replicate. For more, see our Museum market report.