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Fabled by Marie Claire and Ocado, UK

Everlane Fit Studio, San Francisco

Fabled by Marie Claire and Ocado, UK

Everlane Fit Studio, San Francisco

Preview: Streamlined Shopping

By Rhiannon McGregor 05 : 12 : 2016 Retail Futures : Online Shopping : Bricks-and-mortar

Bricks-and-mortar retailers are tailoring their systems to mirror the ease of online shopping.

Omni-channel sales completed in physical stores are expected to account for 38% of all retail sales
Brands that began as online-only are moving into the physical world in order to develop their connection with consumers

The availability of touchscreen technology in-store appeals to consumers, according to Barclays’ New Retail Reality Report 2016.

At online clothing retailer Everlane’s first bricks-and-mortar location, a concierge greets visitors at the door and offers them the opportunity to leave payment details, which reduces the time spent at the till to an average of 30 seconds.

Russian department store Au Pont Rouge has introduced virtual shopping baskets, enabling customers to choose products on the shop floor and scan them into their baskets using a mobile app. When they are ready to leave the store, a robotic system delivers the stock to the shop floor.

The Big Picture

For more on how retailers are responding to the demand for frictionless bricks-and-mortar retail experiences, read our Streamlined Shopping microtrend.