Bricks-and-mortar retailers are tailoring their systems to mirror the ease of online shopping.
The availability of touchscreen technology in-store appeals to consumers, according to Barclays’ New Retail Reality Report 2016.
At online clothing retailer Everlane’s first bricks-and-mortar location, a concierge greets visitors at the door and offers them the opportunity to leave payment details, which reduces the time spent at the till to an average of 30 seconds.
Russian department store Au Pont Rouge has introduced virtual shopping baskets, enabling customers to choose products on the shop floor and scan them into their baskets using a mobile app. When they are ready to leave the store, a robotic system delivers the stock to the shop floor.