Fabled by Marie Claire and Ocado, UK Fabled by Marie Claire and Ocado, UK
Everlane Fit Studio, San Francisco Everlane Fit Studio, San Francisco
Fabled by Marie Claire and Ocado, UK Fabled by Marie Claire and Ocado, UK
Everlane Fit Studio, San Francisco Everlane Fit Studio, San Francisco

Preview: Streamlined Shopping

05 : 12 : 2016 Retail Futures : Online Shopping : Bricks-and-mortar

Bricks-and-mortar retailers are tailoring their systems to mirror the ease of online shopping.

  • Omni-channel sales completed in physical stores are expected to account for 38% of all retail sales
  • Brands that began as online-only are moving into the physical world in order to develop their connection with consumers

The availability of touchscreen technology in-store appeals to consumers, according to Barclays’ New Retail Reality Report 2016.

At online clothing retailer Everlane’s first bricks-and-mortar location, a concierge greets visitors at the door and offers them the opportunity to leave payment details, which reduces the time spent at the till to an average of 30 seconds.

Russian department store Au Pont Rouge has introduced virtual shopping baskets, enabling customers to choose products on the shop floor and scan them into their baskets using a mobile app. When they are ready to leave the store, a robotic system delivers the stock to the shop floor.

The Big Picture

For more on how retailers are responding to the demand for frictionless bricks-and-mortar retail experiences, read our Streamlined Shopping microtrend.

Discover More Daily Signals
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN