Air Ink by Graviky and Tiger Beer, Hong Kong Air Ink by Graviky and Tiger Beer, Hong Kong
Air Ink by Graviky and Tiger Beer, Hong Kong Air Ink by Graviky and Tiger Beer, Hong Kong
Air Ink by Graviky and Tiger Beer, Hong Kong Air Ink by Graviky and Tiger Beer, Hong Kong
Air Ink by Graviky and Tiger Beer, Hong Kong Air Ink by Graviky and Tiger Beer, Hong Kong

Pollution paint

01 : 09 : 2016 Tiger Beer : Hong Kong : Sustainability

Hong Kong – Tiger Beer has transformed pollution into ink that can be used in urban artworks.

  • The ink is made from soot harvested from urban sources such as car exhausts and factory chimneys
  • The soot is purified before being turned into pens and spray paints to inject life back into the city

Air pollution is the scourge of many bustling East Asian metropolises, but Tiger Beer has turned it into a potential resource called Air-Ink. Working with Indian entrepreneur and MIT Tech Review’s Innovator of the Year, Anirudh Sharma, the drinks brand has neutralised pollution and unleashed creativity.

The carbon-rich soot is harvested through a convertor that can be easily attached to exhaust outlets before being processed and decanted into safe ink. So far, Tiger has produced 150 litres of Air-Ink from sites in Hong Kong and Bangalore, which equates to roughly 2,500 hours of car emissions (or about 104 days of driving a Diesel vehicle). The Air-Ink was then given to well-known Hong Kong street artists such as Bao Ho and Kristopher H.

The Big Picture:

This initiative from Tiger Beer makes a powerful connection with our Whole-system Thinking macrotrend, and is also a strong example of Sustainability Rebranded as explored in our recent Sustainability Summit. You can download the full Sustainability report for free here.

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