Air Ink by Graviky and Tiger Beer, Hong Kong Air Ink by Graviky and Tiger Beer, Hong Kong
Air Ink by Graviky and Tiger Beer, Hong Kong Air Ink by Graviky and Tiger Beer, Hong Kong
Air Ink by Graviky and Tiger Beer, Hong Kong Air Ink by Graviky and Tiger Beer, Hong Kong
Air Ink by Graviky and Tiger Beer, Hong Kong Air Ink by Graviky and Tiger Beer, Hong Kong

Pollution paint

01 : 09 : 2016 Tiger Beer : Hong Kong : Sustainability

Hong Kong – Tiger Beer has transformed pollution into ink that can be used in urban artworks.

  • The ink is made from soot harvested from urban sources such as car exhausts and factory chimneys
  • The soot is purified before being turned into pens and spray paints to inject life back into the city

Air pollution is the scourge of many bustling East Asian metropolises, but Tiger Beer has turned it into a potential resource called Air-Ink. Working with Indian entrepreneur and MIT Tech Review’s Innovator of the Year, Anirudh Sharma, the drinks brand has neutralised pollution and unleashed creativity.

The carbon-rich soot is harvested through a convertor that can be easily attached to exhaust outlets before being processed and decanted into safe ink. So far, Tiger has produced 150 litres of Air-Ink from sites in Hong Kong and Bangalore, which equates to roughly 2,500 hours of car emissions (or about 104 days of driving a Diesel vehicle). The Air-Ink was then given to well-known Hong Kong street artists such as Bao Ho and Kristopher H.

The Big Picture:

This initiative from Tiger Beer makes a powerful connection with our Whole-system Thinking macrotrend, and is also a strong example of Sustainability Rebranded as explored in our recent Sustainability Summit. You can download the full Sustainability report for free here.

Discover More Daily Signals
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Health & Wellness : Biohacking : Events
Stat: Study finds social media use cuts reading and memory scores in adolescents

Daily Signals

Stat: Study finds social media use cuts reading and memory scores in adolescents

Children who frequently user social media achieve lower scores in reading, vocabulary and memory tests, according to a recently published study. 
Health And Wellness : Attention Economy : Statistic
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
Belvedere Vodka launches hedonistic Hot Child in the City zine

Daily Signals

Belvedere Vodka launches hedonistic Hot Child in the City zine

Belvedere Vodka is stepping into the world of print with Hot Child in the City, a limited-edition zine starring It-girl Devon Lee Carlson.
Marketing : Advertising : Drink
Stat: US shoppers experience discount burnout as value shifts beyond price

Daily Signals

Stat: US shoppers experience discount burnout as value shifts beyond price

A new report from consultancy AlixPartners reveals that US shoppers are increasingly indifferent to heavy discounting ahead of Black Friday and Cyb...
Statistic : Retail : Fashion
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Daily Signals

Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Eurostar has announced a major investment in its future fleet with the planned introduction of double-decker trains, named Eurostar Celestia, set t...
Travel : Hospitality : Mobility
Stat: Record hotel development fuels Middle East tourism boom

Daily Signals

Stat: Record hotel development fuels Middle East tourism boom

The Middle East and North Africa’s (MENA) hospitality industry is projected to grow from £233bn ($310bn, €266bn) in 2025 to £366bn ($487bn, €418bn)...
Travel : Hospitality : Statistic
Cardi B joins formula brand Bobbie to fight feeding shame

Daily Signals

Cardi B joins formula brand Bobbie to fight feeding shame

Baby formula brand Bobbie has appointed rapper Cardi B as its new chief confidence officer in a campaign that redefines how parents navigate feedin...
Health & Wellness : Parenting : Marketing
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN