Always on time

Routines are a mainstay of family life, but family technology start-up JOY wants to give children greater independence with its Octopus smartwatch.

The watch features simple, easy-to-understand icons so that even children who cannot tell the time can use it. As children grow older, the watch can change faces to appear as an analogue or digital watch face. Throughout the day, the watch will remind children of their responsibilities – such as homework time or time to brush their teeth.

The watch simultaneously gives children a sense of autonomy, while assuring parents that a consistent routine is in place. ‘Studies have shown that children aged under eight don’t understand the concept of time, let alone remember what to do when a certain time rolls around,' explains JOY on its Kickstarter page. ‘[Octopus] helps them understand how parents expect them to use their time. We believe this will help children form good habits and help them to take responsibility for their actions.’