Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global
Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global
Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global
Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global

Kids on the block

29 : 06 : 2016 Generation I : Project Bloks : Google

Global – Project Bloks is a hardware platform that enables developers to create tactile programming experiences for children.

  • The system combines computational thinking and physical play
  • The project is a collaboration between Google Creative Lab, Paulo Blikstein of Stanford University and IDEO

Project Bloks comprises a brain board, base boards and small modules called pucks that can be programmed to carry out different functions. When combined together, the pieces form a set of instructions that can be sent to wifi- and Bluetooth-enabled devices.

The easy-to-use, customisable platform removes the need for developers to spend the kind of time and money that is usually associated with creating tangible programming systems. Project Bloks is compatible with a range of different materials to enable developers to create diverse experiences that help to teach children about programming.

‘It’s about whether we could create an underlying technology to enable researchers, developers and designers to go and make more tangible coding experiences, and push the area forward,’ explains Jayme Goldstein, executive creative director of Google Creative Lab.

The Big Picture

Generation I children have grown up with the internet and coding as the norm, and new learning experiences are emerging to cater for this technology-savvy demographic. To find out more, read our Briefing on the Cubetto toy, which aims to teach the principles of coding to young children.

Discover More Daily Signals
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN