Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global
Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global
Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global
Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global

Kids on the block

29 : 06 : 2016 Generation I : Project Bloks : Google

Global – Project Bloks is a hardware platform that enables developers to create tactile programming experiences for children.

  • The system combines computational thinking and physical play
  • The project is a collaboration between Google Creative Lab, Paulo Blikstein of Stanford University and IDEO

Project Bloks comprises a brain board, base boards and small modules called pucks that can be programmed to carry out different functions. When combined together, the pieces form a set of instructions that can be sent to wifi- and Bluetooth-enabled devices.

The easy-to-use, customisable platform removes the need for developers to spend the kind of time and money that is usually associated with creating tangible programming systems. Project Bloks is compatible with a range of different materials to enable developers to create diverse experiences that help to teach children about programming.

‘It’s about whether we could create an underlying technology to enable researchers, developers and designers to go and make more tangible coding experiences, and push the area forward,’ explains Jayme Goldstein, executive creative director of Google Creative Lab.

The Big Picture

Generation I children have grown up with the internet and coding as the norm, and new learning experiences are emerging to cater for this technology-savvy demographic. To find out more, read our Briefing on the Cubetto toy, which aims to teach the principles of coding to young children.

Discover More Daily Signals
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Daily Signals

Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Eurostar has announced a major investment in its future fleet with the planned introduction of double-decker trains, named Eurostar Celestia, set t...
Travel : Hospitality : Mobility
Stat: Record hotel development fuels Middle East tourism boom

Daily Signals

Stat: Record hotel development fuels Middle East tourism boom

The Middle East and North Africa’s (MENA) hospitality industry is projected to grow from £233bn ($310bn, €266bn) in 2025 to £366bn ($487bn, €418bn)...
Travel : Hospitality : Statistic
Cardi B joins formula brand Bobbie to fight feeding shame

Daily Signals

Cardi B joins formula brand Bobbie to fight feeding shame

Baby formula brand Bobbie has appointed rapper Cardi B as its new chief confidence officer in a campaign that redefines how parents navigate feedin...
Health And Wellness : Parenting : Marketing
Denmark launches national drive to close the gender health gap

Daily Signals

Denmark launches national drive to close the gender health gap

The Danish government is investing £18.7m (DKr160m, $21.9m, €21.4m) over four years to establish a National Centre for Research in Women’s Health –...
Health & Wellness : Women's Health : Policy
Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

Daily Signals

Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

British consumers are increasingly turning to hybrid beauty-wellness products, combining cosmetic and health benefits, according to new data from C...
Health And Wellness : Beauty : Statistic
Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Daily Signals

Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Italian luxury brand Moncler unites cinematic legends Robert De Niro and Al Pacino for Warmer Together, their first such collaboration. The series ...
Luxury : Fashion : Campaign
Stat: UK shoppers experience bargain hunting highs

Daily Signals

Stat: UK shoppers experience bargain hunting highs

According to new research from VoucherCodes, 86% of UK consumers experience a dopamine rush when they find a bargain, suggesting that sho...
Retail : Consumer Behaviour : Statistic
A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Daily Signals

A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Mad Swans, the innovative countryside destination by Longshot, has opened its doors on the UK's Mendip Hills, offering a fresh take on sports-...
Sports : Golf : Travel
Dutch Design Week 2025: kidult aesthetics and serious play

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN