Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global
Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global
Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global
Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global

Kids on the block

29 : 06 : 2016 Generation I : Project Bloks : Google

Global – Project Bloks is a hardware platform that enables developers to create tactile programming experiences for children.

  • The system combines computational thinking and physical play
  • The project is a collaboration between Google Creative Lab, Paulo Blikstein of Stanford University and IDEO

Project Bloks comprises a brain board, base boards and small modules called pucks that can be programmed to carry out different functions. When combined together, the pieces form a set of instructions that can be sent to wifi- and Bluetooth-enabled devices.

The easy-to-use, customisable platform removes the need for developers to spend the kind of time and money that is usually associated with creating tangible programming systems. Project Bloks is compatible with a range of different materials to enable developers to create diverse experiences that help to teach children about programming.

‘It’s about whether we could create an underlying technology to enable researchers, developers and designers to go and make more tangible coding experiences, and push the area forward,’ explains Jayme Goldstein, executive creative director of Google Creative Lab.

The Big Picture

Generation I children have grown up with the internet and coding as the norm, and new learning experiences are emerging to cater for this technology-savvy demographic. To find out more, read our Briefing on the Cubetto toy, which aims to teach the principles of coding to young children.

Discover More Daily Signals
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
How Tipping Point East is redefining circular construction in London

Daily Signals

How Tipping Point East is redefining circular construction in London

A new hub in east London aims to rethink how cities build by embedding material re-use directly into the construction supply chain.
Construction : Sustainability : Future Spaces
Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Daily Signals

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.
Social Media : Advertising : Statistic
Pinterest reveals how parents are designing tech-free childhoods

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.
Parenting : Technology : Childhood
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN