Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global
Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global
Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global
Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global Project Bloks by Google Creative Lab, Paulo Blikstein of Stanford University and IDEO, Global

Kids on the block

29 : 06 : 2016 Generation I : Project Bloks : Google

Global – Project Bloks is a hardware platform that enables developers to create tactile programming experiences for children.

  • The system combines computational thinking and physical play
  • The project is a collaboration between Google Creative Lab, Paulo Blikstein of Stanford University and IDEO

Project Bloks comprises a brain board, base boards and small modules called pucks that can be programmed to carry out different functions. When combined together, the pieces form a set of instructions that can be sent to wifi- and Bluetooth-enabled devices.

The easy-to-use, customisable platform removes the need for developers to spend the kind of time and money that is usually associated with creating tangible programming systems. Project Bloks is compatible with a range of different materials to enable developers to create diverse experiences that help to teach children about programming.

‘It’s about whether we could create an underlying technology to enable researchers, developers and designers to go and make more tangible coding experiences, and push the area forward,’ explains Jayme Goldstein, executive creative director of Google Creative Lab.

The Big Picture

Generation I children have grown up with the internet and coding as the norm, and new learning experiences are emerging to cater for this technology-savvy demographic. To find out more, read our Briefing on the Cubetto toy, which aims to teach the principles of coding to young children.

Discover More Daily Signals
The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

The Future Laboratory hosted its quarterly members-only Breakfast Briefing at London social club The Roof Gardens on 26 March 2026.
Global Events : Gen Z Global Youth Atlas : Gen Z
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Gen Z : Drinking Habits : Hyrox
Stat: Reddit emerges as retail’s hidden conversion engine

Daily Signals

Stat: Reddit emerges as retail’s hidden conversion engine

Reddit is emerging as a critical yet under-recognised force in the retail media mix, according to Fospha’s State of Retail Commerce 2026 report.
Reddit : Retail : Statistic
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN