Beauty Futures Forum 2016

17 : 06 : 2016 Beauty Futures Forum : The Hatch : Beauty Trends

London – This week LS:N Global hosted our two-day Beauty Futures Forum, an overview of the global beauty market in 2016 in which we mapped out the emerging trends and innovations that will define the sector, and interviewed some of the industry’s most exciting minds.

Beauty Futures Forum 2016 at The Future Laboratory, London Beauty Futures Forum 2016 at The Future Laboratory, London
Beauty Futures Forum 2016 at The Future Laboratory, London Beauty Futures Forum 2016 at The Future Laboratory, London
Beauty Futures Forum 2016 at The Future Laboratory, London Beauty Futures Forum 2016 at The Future Laboratory, London
Beauty Futures Forum 2016 at The Future Laboratory, London Beauty Futures Forum 2016 at The Future Laboratory, London
Beauty Futures Forum 2016 at The Future Laboratory, London Beauty Futures Forum 2016 at The Future Laboratory, London
Beauty Futures Forum 2016 at The Future Laboratory, London Beauty Futures Forum 2016 at The Future Laboratory, London

Our team of experts presented our latest consumer tribes, the Holistic Athletes and the Beauty Mavericks, and unveiled our special report on Total Beauty, which explores the most exciting developments in the sector including the equal importance of internal and external beauty, and the cross-sector convergence of the cosmetics, wellness and food and drink industries.

We also heard from Sharmadean Reid from WAH Nails, who spoke about creating the beauty salon of the future, as well as Penny Grivea, UK and Ireland managing director of Rituals, who explained how using mindfulness is a way to connect with customers on a deeper level. Creative director of Make Ariana Mouyiaris discussed creating a relatable aesthetic using memorable stories, relevant imagery and sharable content.

Helen McGee, head of marketing at 3INA, talked about the brand’s philosophy of real, accessible beauty, while Birchbox UK managing director Savannah Sachs spoke about expanding beyond the subscription retail model to become a full-spectrum retailer.

The Big Picture

The complete Beauty Futures 2016 report is now available to buy. For more information about our in-house presentations, please visit The Future Laboratory shop.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more