Neutral look

17.06.2016 E-motional Economy : Ying Gao : Neutralite Dresses
Nuetralité, Can't and Won't by Ying Gao, Montreal

Montreal – Fashion designer Ying Gao’s Neutralité dresses use facial tracking technology to react to the emotions of onlookers.

  • The dresses, called Can’t and Won’t, are covered in lacy tendrils that move
  • But movement only takes place if the viewer maintains a stoic expression while viewing the dresses

Fashion is usually designed to evoke some kind of reaction in the viewer. Paradoxically, however, Ying Gao’s latest designs only move if the viewer has a completely neutral expression.

Robotic mechanisms are located throughout the fabric and are connected to facial recognition software. Made from cotton mesh, high-tech super-organza and PVDF, the dresses appear delicate and ethereal, designed to explore the relationship between garment and wearer.

‘The dresses demand a level of humility clearly out of synch with today’s over-the-top expressiveness,’ explains Gao. ‘When viewers participate in this ‘living’ system, they become a component of a self-generated eco-system.’

The Big Picture

Having a more nuanced understanding of emotions is key for brands trying to connect with consumers on a deeper level. For more, see our macrotrend The E-motional Economy.

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