Eye before you buy

Luxury brands including Burberry, Tom Ford and Vetements are breaking free from the fashion calendar by making their collections immediately available to buy.

While Prada has not jumped on the bandwagon, its PradaVision concept enables customers and clients to pre-order garments from its autumn/winter 2016 collection months before its official release in stores.

Prada’s Broadway flagship has been transformed to recreate the atmosphere of the catwalk show with a focus on one-on-one customer service. The space features graphic wallpaper designed by artist Christophe Chemin and 50 monitors that show content from Prada collaborators including Willy Vanderperre, AMO and 2x4.