D&AD Judging Week 2016: Thoughts on creativity for good
D&AD Branding by The Beautiful Meme, London

D&AD Judging Week 2016: Thoughts on creativity for good

London – LS:N Global spoke to a selection of D&AD judges from the White Pencil Creativity for Good category to understand how creatives can produce work that also has a social impact.

Article/19373 170

London – LS:N Global spoke to a selection of D&AD judges from the White Pencil Creativity for Good category to understand how creatives can produce work that also has a social impact.

  • The White Pencil category was launched five years ago and is designed to encourage ethical business behaviour
  • We asked the judges about the possible tensions between corporate strategy and compassionate messaging, and whether the White Pencil is still needed as a separate category

Since the White Pencil category was launched in 2011, more and more brands are making corporate social responsibility a part of their marketing message, something LS:N Global tracked with our Brandstanding microtrend.

But as the D&AD panel judged the work, they had to ask important questions such as how do you judge a piece that increases a company’s profit margin but also relays an important social message? Judges Richard Bullock, former executive creative director for 180Amsterdam, Nat Hunter, strategic director at Machines Room, Jim Reeves, technical director at The GravityLight Foundation, and Paco Conde, group creative director at BBH London, spoke to LS:N Global about the importance of the intent behind the message and where social impact marketing is headed in the future.

The Big Picture

Brandstanding has developed over the years, as brands become bolder and choose to champion causes that are not universally supported. For more, read our Backlash Brands macrotrend.

Discover More News
Saint Laurent opens new bookstore and cultural hub in Paris

News

Saint Laurent opens new bookstore and cultural hub in Paris

Fashion house Saint Laurent has opened the doors to a new bookstore and cultural venue in Paris’s 7th arrondissement.
Luxury : Retail : Fashion
TikTok debuts redesigned app for Apple's Vision Pro headset

News

TikTok debuts redesigned app for Apple's Vision Pro headset

TikTok has officially launched a specially designed app for Apple's Vision Pro headset, providing users with an immersive short-form video experience.
Technology : Pop-culture & Media : Society
Foresight Friday: Alice Crossley, foresight analyst

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...
Society : Pop-culture & Media : Technology
Stat: TikTok’s new report unlocks shoppertainment’s opportunities in APAC

News

Stat: TikTok’s new report unlocks shoppertainment’s opportunities in APAC

TikTok and Accenture’s new The Future of Consumer & Commerce report highlights a burgeoning trend reshaping retail dynamics in Asia-Pacific.
Retail : Pop-culture & Media : Technology
Recrafting Britain’s nostalgia

News

Recrafting Britain’s nostalgia

Lost between having a deep reverence for the monarchy and being a stickler for etiquette, it suffices to say Britain can feel a little stuck in the...
Luxury : Fashion : Design
Diversity drives Britain's fashion scene

News

Diversity drives Britain's fashion scene

Post-Brexit Britain has been battling to find its new identity, but London Fashion Week showcased its greatest strength: the flourishing creativity...
Luxury : Fashion : Design
Doom dressing is still in vogue

News

Doom dressing is still in vogue

This year’s fashion week edition wasn’t all a celebration, with some designers showcasing collections with darker undertones, a theme we explored p...
Luxury : Fashion : Design
Fashion’s financial struggle

News

Fashion’s financial struggle

Due to the ominous presence of the cost-of-living crisis, several brands opted out of staging expensive runway shows.
London Fashion Week : Supriya Lele : Cost-of-Living Crisis
Discover The Future Laboratory’s latest report, New Codes of Luxury in Saudi Arabia

News

Discover The Future Laboratory’s latest report, New Codes of Luxury in Saudi Arabia

Explore The Future Laboratory and Together Group’s New Codes of Luxury in Saudi Arabia report and uncover the key trends shaping luxury locally, wi...
Luxury : Travel & Hospitality : Finance
Dyson unveils B2B only Supersonic r hair dryer

News

Dyson unveils B2B only Supersonic r hair dryer

Consumer tech specialist Dyson has introduced its latest breakthrough, the Supersonic r hair dryer, set to make its debut during the autumn/winter ...
Beauty : Technology : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more