Arms race

Arms race

Cupertino, California – Apple’s latest innovation is a 29-armed robot that deconstructs iPhones piece by piece.

Liam the robot by Apple, US

Cupertino, California – Apple’s latest innovation is a 29-armed robot that deconstructs iPhones piece by piece.

  • Apple has launched a raft of high-profile sustainability initiatives in the past few years
  • Electronic waste is a growing global concern. According to the United Nations University, 41.8m tonnes of e-waste were generated globally in 2014, while only 6.5m tonnes were recycled

The robot, known as Liam, has been in development for almost three years. While most electronic waste recycling programmes involve destructive processes such as shredding, Liam breaks down iPhones one piece at a time along its 29-stage disassembly line.

This avoids any cross-contamination, making the components more attractive to the third-party companies that turn them back into raw materials. Liam has a 97% success rate at removing each component, according to Apple, and can strip about 350 phones an hour.

Apple has repeatedly been urged to take responsibility for the environmental costs of manufacturing and disposal of its products, especially considering it sold more than 231m iPhones last year. In 2015 the company announced plans to make its supply chain more sustainable and a target to eventually power all of its operations using renewable energy.

The Big Picture

Consumers are now hyper-aware of the lasting impact their buying choices have on the environment and are choosing their brands accordingly. It is no longer enough to have a sustainability policy – brands need to take steps to lead the conversation. Find out more in our Whole-system Thinking macrotrend. 

Discover More Daily Signals
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
Download the Future Forecast 2026 report

Daily Signals

Download the Future Forecast 2026 report

Now that you know what shaped 2025, discover what’s next.
Future Forecast
How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

Daily Signals

How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

At Design Miami 2025, designer Marcin Rusak partnered with champagne house Perrier-Jouët to translate the hidden life of plants into a sculptural, ...
Design : Luxury : Drink
Why Myndstream and Mayo Clinic believe music is the future of medicine

Daily Signals

Why Myndstream and Mayo Clinic believe music is the future of medicine

Global wellness music brand Myndstream has partnered with Mayo Clinic to explore the clinical potential of functional music in healthcare.
Health : Music : Technology
Stat: US sports fans show high engagement across travel, gaming and media

Daily Signals

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN