CES 2016: Frictionless commerce
Betty Devita

CES 2016: Frictionless commerce

Las Vegas – MasterCard has launched a shopping app in conjunction with Samsung’s Family Hub Refrigerator, ushering in an era where necessities such as milk and eggs are taken care of intuitively.

Article/18805 #1
Betty DeVita Seed

Las Vegas – MasterCard has launched a shopping app in conjunction with Samsung’s Family Hub Refrigerator, ushering in an era where necessities such as milk and eggs are taken care of intuitively.

: The smart refrigerator is preloaded with the Groceries by MasterCard app, which enables users to order items through a touchscreen interface on the refrigerator door

: Adds an extra layer of convenience to the grocery shopping experience

The smart system analyses the shopping and consumption habits of the household and automatically suggests items based on its observations. The service will later expand to offer recipe tips and tutorials, according to MasterCard.

The technology has the potential to make consumers’ interactions with technology more seamless. ‘Imagine your washing machine or dishwasher sending a request to a retailer to buy more detergent because it knows that you have done 25 cycles and wants to make sure you are never without the things you need,’ says Betty DeVita, chief commercial officer at MasterCard Labs. ‘The Internet of Things, merged with commerce, can remove friction in our everyday lives.’

The Big Picture

The collaboration heralds an important step towards the realisation of the connected home. As appliances become linked to retailers, mega-systems must look to collaborate when innovating.

Discover More News
Cash App taps Timothée Chalamet for youth-friendly money talk

News

Cash App taps Timothée Chalamet for youth-friendly money talk

Cash App has launched an integrated brand campaign featuring Academy Award-nominated actor Timothée Chalamet which aims to foster intergenerational...
Finance : Gen Z : Youth
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Beauty : The Synthocene Era : Virtual Beauty
Stat: Southeast Asia is TikTok’s largest advertising audience

News

Stat: Southeast Asia is TikTok’s largest advertising audience

Southeast Asia now accounts for nearly a quarter of TikTok’s global advertising audience, according to the Digital 2025: July Statshot report.
Statistic : Stat : Southeast Asia
Spktrl’s AI diamond ring aims to cut screen time

News

Spktrl’s AI diamond ring aims to cut screen time

Parisian start-up Spktrl is reimagining wearable technology with the launch of its AI-powered Light Ring, a piece of high jewellery designed to cur...
Wellness : Augmented Human : The Synthocene Era
Represent launches in-person fitness competition 247 Mission Rivington

News

Represent launches in-person fitness competition 247 Mission Rivington

British fashion brand Represent has held its first-ever fitness event, 247 Mission Rivington, with 100 athletes competing in a 12‑hour endurance ch...
Sport : Fashion : Fitness
Stat: Technological innovation is driving the future of beauty

News

Stat: Technological innovation is driving the future of beauty

Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...
Statistic : Stat : Beauty
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
Rixo launches pre-loved resale platform

News

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Stat: Global business travel spending hits historic high

News

Stat: Global business travel spending hits historic high

Business travel is set to reach a record £1.18 trillion ($1.57 trillion, €1.36 trillion) by the end of 2025, according to ...
Stat : Statistic : Global Travel Market
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN