Lois Bar, New York. Photography by Michael Groth Lois Bar, New York. Photography by Michael Groth
Food waste by Kosuke Araki Food waste by Kosuke Araki
Chefs Club Chefs Club
Tanyas Cafe

If LS:N Global made... a restaurant

01 : 01 : 2016 Trash To Table : Chefs-in-Residence : LS:N

London – LS:N Global’s restaurant would be sustainable in ethos and stylish in design, with pop-up chefs, healthy cocktails and wine on tap.

Whole-system Thinking would be at the restaurant’s ethical core and we would implement Trash-to-Table techniques such as aquaponics to ensure a closed-loop system. Following in the footsteps of Silo chef Douglas McMaster, everything from beer to bread to butter would be made in-house using pre-industrial processes.

Make no mistake, while our restaurant would be green, it wouldn’t look green, but feature interior cues inspired by the idiosyncratic stylings of restaurants such as Bar Luce in Milan and PNY in Paris. A permanent space with a pop-up mentality, we would invite Chefs-in-residence to create innovative menus that change each month, similar to Madrid restaurant The Table. We would have our chefs take an experimental approach, seeing their diners as willing guinea pigs for a gastronomic experience that combined the latest innovations in science with bold flavours, as seen at Café ArtScience in Boston.

Our drinks list would be equally ambitious, with superfood cocktails containing ingredients such as matcha and chia seeds to offset the next-day hangover, and a liquor list highlighting lesser-known tipples such as baijiu and Escubac. Vermouth would have a starring role during our apéritif hour, with Belsazar’s offering finding its way into our White Manhattans.

Finally, our menu would be subconscious, using eye-tracking software to determine which choices on the menu most capture the customer’s attention. An enticing array of High-low Dining and vegetable-first fare would see lightly fried chicken and healthy burgers served up alongside a number of vegetarian and vegan options.

If LS:N Global made… 2015 is a series of reports reflecting the LS:N Global team’s pick of the best innovations of the year and those that will be most relevant for consumers in the coming year.

Discover More Daily Signals
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN