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Preview: Wired Retail 2015

03 : 12 : 2015 WIRED Retail 2015 : E-Commerce : Frictionless Retail

London – Last week LS:N Global attended the Wired Retail show where talk centred on the convergence between the physical and the digital.

  • More than 20 speakers presented, including those from e-commerce brands Amazon and Zalando
  • On the start-up stage CommonSense Robotics impressed judges with its plans to develop robotic micro-fulfilment centres

From Personal Appsistants to friction-free social commerce, brands are re-invigorating existing retail trends and preparing for the next wave of format innovation. ‘The line between where the physical world stops and the digital world starts is increasingly blurred,’ said Jean-Christophe Hermann, executive vice-president of global retailing and consumer goods at Valtech.

Highlights included talks from Tictail and Zalando, which both announced decisions to integrate Instant Messaging into their offers, while Jessi Baker, co-founder of Provenance, explained how Blockchain technology will restore transparency and build trust into supply chains.

The Big Picture

For more on the technologists, entrepreneurs and creatives innovating in the expanding world of commerce, see our Wired Retail 2015 show review.

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