Howling Hops, London. Photography by Charles Hosea Howling Hops, London. Photography by Charles Hosea
Howling Hops, London. Photography by Charles Hosea Howling Hops, London. Photography by Charles Hosea
Howling Hops, London. Photography by Charles Hosea Howling Hops, London. Photography by Charles Hosea
Howling Hops, London. Photography by Charles Hosea Howling Hops, London. Photography by Charles Hosea

Tanked up

25 : 11 : 2015 Howling Hops : Tank Bar : Beer Hall

London – Brewer Howling Hops has opened the UK’s first tank bar that doesn’t use casks, kegs or bottles.

  • Each tank is dedicated to a different brew, including Pilsner, Pale Ale and Smoked Porter
  • Food is sold at a separate bar towards the rear of the space, serving a menu of sandwiches and assorted meats

Having outgrown the basement of the North London pub where it all began, brewer Howling Hops has created ‘a classic beer hall’ in Hackney Wick that serves straight from 10 large tanks behind the bar, custom-made by Bavarian Brewing Technologies.

Serving straight from the tank ensures that the beer is as fresh as possible. Everything is brewed on-site at its Queens Yard facility, feeding directly from its fermentation vessels into the 10 serving tanks, each dedicated to a particular recipe. When the serving tank reaches a certain age, normally about two weeks, the brewer will keg the remainder and the process starts again. 

‘Until now, the focus [for brewers] has been more on the commercial front, bringing in raw ingredients, spitting out a product and getting feedback from the punters,’ says brewer Tim O’Rourke. ‘But now, there is a big focus on brew pubs, open days and an increased interaction with the public.’

The Big Picture

With fewer materials to throw away and the added value of a fresher product, bars from London’s Dandelyan to New York’s Lois Bar are serving cocktails and wines straight from the tap. 

Discover More Daily Signals
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

Daily Signals

Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

At the Business Design Centre in London, industry professionals gathered for this year’s edition of Live: Retail Week x The Grocer, an event aimed ...
Global Events : Retail : Community
Stat: America enters its unretirement era

Daily Signals

Stat: America enters its unretirement era

The dream of retirement is slipping out of reach as rising living costs push older Americans back into the workforce.
Work : Retirement : Statistic
ITB Berlin 2026: New world order signals rising risk for global tourism

Daily Signals

ITB Berlin 2026: New world order signals rising risk for global tourism

Germany – ITB Berlin is the world’s leading travel trade show and at this year’s event former German politician Joseph Martin ‘Joschka’ Fischer del...
Travel : Itb Berlin : Global Events
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN