Lois Bar, New York. Photography by Michael Groth Lois Bar, New York. Photography by Michael Groth
Lois Bar, New York. Photography by Michael Groth Lois Bar, New York. Photography by Michael Groth
Lois Bar, New York. Photography by Michael Groth Lois Bar, New York. Photography by Michael Groth

Wine on tap

22 : 04 : 2015 Lois Bar : Loisada : New York

New York – A new wine bar concept in Loisaida will have Millennials reaching for a refill.

  • Lois bar uses a keg system to prevent oxidation and keep its draught wine fresh
  • By not bottling its wine, Lois bar is able to keep prices down and minimise waste

Lois bar, named after its location, only serves wine on draught – a system founders Nora O’Malley and Phoebe Connell say allows them to keep prices low, minimise waste and preserve the taste of the grape. ‘You never have to throw away part of your product,’ says O’Malley, a benefit shared by London’s Dandelyan bar, which serves its cocktails on tap. Paired with a rotating menu of seasonal small plates, Lois bar retains the sophistication of a conventional wine bar without the intimidation, an environment for Millennials to broaden their palettes at ease.

The Big Picture: Brands need to use their spaces more smartly as consumers look to ultra-streamlined Whole-Chain experiences that combine quality with a strong sense of ethics.

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