Preview: Post-language Typography

02 : 11 : 2015 Typograhy : Graphics : Language

Global – The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.

  • Third-stage globalisation is changing the way we communicate
  • Design solutions are being created to overcome language barriers  
OFFF design festival by Universal Everything, Moscow OFFF design festival by Universal Everything, Moscow
Project Seen by Emil Kozole, London Project Seen by Emil Kozole, London

Language is becoming increasingly fluid and this week’s microtrend explores the alternative alphabets and hybrid letter forms being created to resonate with consumers regardless of their nationality. Living letter forms that mimic emotions, impaired senses and material properties are being created to challenge convention and transcend verbal language. 

In the era of New Bricolage Living in which global connectivity is rising, this micotrend also explores how typographical design is being used as a way to highlight darker issues such as political censorship and surveillance.

The Big Picture

Brands need to communicate on an international level to connect with the mindset of the New Bricolage Consumer. For more, read our Post-language Typography microtrend.

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