High-tech beauty

14 : 10 : 2015 Romy : Connected Beauty : Skincare

Paris – With the push of a button, Romy aims to bring hyper-personalised skincare into consumers’ homes. 

  • Brand is introducing the first intelligent, connected beauty device
  • Once launched, it will enable customers to create fresh products without any waste at home 
Romy connected beauty device, Paris Romy connected beauty device, Paris
Romy connected beauty device, Paris Romy connected beauty device, Paris
Romy connected beauty device, Paris Romy connected beauty device, Paris

The machine, which resembles a Nespresso coffee machine, enables users to produce their own customised skincare at home. Through a corresponding app users can determine their own skincare needs by completing a series of skin type and lifestyle questions as well as gathering environmental data from their surroundings. The app can also draw data from the Apple Health app to offer more in-depth analysis. Once they have completed the questionnaire users simply enter a series of capsules containing different active ingredients into the device and they are blended into a base cream or serum. 

‘The hermetically sealed capsules protect the active ingredients, so they can give the most possible [effect] during the formulation, just before application,’ co-founder Thomas Dauxerre, tells WWD.

The device will retail for £366 (€490, $558) and can be pre-ordered via the brand’s website. 

The Big Picture: Brands are looking for new ways to deliver highly active, fresh ingredients to consumers. In September we reported how Nuori is embracing the philosophy that fresh is better.

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