Bussing it

31 : 07 : 2015 The Bus Journal : Sarah Le Donne : Printed Media

Stuttgart, Germany – Designer and art director Sarah Le Donne has launched the Bus Journal, a publication that aims to inspire people to discover their city on local transport.

  • Each issue contains work by artists, photographers and creatives
  • Le Donne is looking for a publisher to pick up the project
Bus Journal by Sarah Le Donne, Germany Bus Journal by Sarah Le Donne, Germany
Bus Journal by Sarah Le Donne, Germany Bus Journal by Sarah Le Donne, Germany
Bus Journal by Sarah Le Donne, Germany Bus Journal by Sarah Le Donne, Germany
Bus Journal by Sarah Le Donne, Germany Bus Journal by Sarah Le Donne, Germany

In the Bus Journal, contributors are asked to travel around a specific city on the public bus network and record their observations. The first issue focuses on Istanbul and contains a selection of written diary entries and photographs taken in the Turkish city.

‘I really hope the Bus Journal will inspire people to take the bus more often,’ Le Donne tells LS:N Global. ‘Travelling by bus is a great way of getting to know a local area or foreign city better. I think the bus and other forms of public transport will become indispensable as cities continue to grow at such a fast rate.’

The Big Picture: The Bus Journal aims to connect readers with everyday cities, and the creatives living there. Read our Innovate on Everlane’s Transparent City to see how the retailer is providing consumers with hyper-local experiences.

Discover More Daily Signals
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN