London – Burberry is serving up a slice of British high-end comfort food at its Regent Street flagship store.
Thomas’s, the in-store, split-level café named after the brand’s enigmatic founder, offers afternoon tea and a small menu of seasonal produce from local British suppliers, including lobster, chips and oysters.
The interior features a cool dove grey marble floor and rich wooden detailing, adorned with stylish home furnishings, games and stationery in surprisingly homely surroundings in an otherwise vast store.
Announced on Burberry’s site with little fanfare, Thomas’s will host ‘a new luxury gifting destination’ where shoppers can buy exclusive products and have their items personalised in another example of how The Convergence Economy is shaping the future of luxury retail spaces.
The Big Picture: For more innovations in the world of luxury retail, check out our Retail Analysis of Ralph Lauren’s New York flagship store, which also features The Polo Bar.