All juiced up

The juice market has cold-pressed options aplenty but Leeds Juicery brings an additional offering with its adherence to ancient Indian health principles and harmonious branding to match. Lesser seen ingredients include turmeric and Himalayan pink salt. The ancient science of Ayurveda understands the body as a balance of three elements, or doshas. Leeds Juicery integrates this thinking into its softly minimal packaging as well as its recipes, representing the doshas using interlocking circles. This speaks to the new holistic customer by being design- and lifestyle-savvy plus simultaneously motivated to integrate aspects of Eastern philosophy into their daily Western lives. Eastern philosophy and medicine fit well with the current push away from a drive for perfectionism to focus more on becoming a better, truer – or more optimised – version of yourself, with individuality, quirks, and spirituality intact.

The Big Picture: As we see an increasing interest in personal improvement through specialist knowledge and whole-person thinking, appeal to the new wellbeing customer by integrating whole-self thinking as outlined in our macrotrend The Optimised Self.