The Age of The Long Near: The Optimised Self Preview

London – Welcome to The Optimised Self, one of three trends we will be presenting at our Spring/Summer 2015 Trend Briefing.

Our manifesto for the body and mind introduces the early adopters who are pushing the human experience to optimal levels, from molecular personalisation in cosmetics to the future of travel. LS:N Global journalist Daniela Walker explores how function is no longer enough and enhancement is the new value.

‘Consumers are tired of perfection,’ says Walker. ‘What they want is to be the optimal versions of themselves, the most efficient and the most effective they can be at this time, and to continually strive for better and better. Optimisation is about being more human.’

The Optimised Self invites brands to re-evaluate their relationship with consumers as they come to terms with the possibility of 150-year lifespans and a growing desire to understand the elements that define their own humanity.

To book a place at our Spring/Summer 2015 Trend Briefing on London’s South Bank, please contact [email protected].