Shopping with meaning: The brands that will stand the test of time
Kate Cox at The Age of the Long Near Network Evening, London

Shopping with meaning: The brands that will stand the test of time

London – At The Future Laboratory’s Elder Street HQ last week, senior journalist Rowland Manthorpe spoke to Kate Cox, managing partner of strategy and ideas at Havas Media, to discuss the Meaningful Brands Survey.

Article/17125 #1
Kate Cox at The Age of the Long Near Network Evening, London

London – At LS:N Global’s The Age of the Long Near Network Evening last week, senior journalist Rowland Manthorpe spoke to Kate Cox, managing partner of strategy and ideas at Havas Media, to discuss the Meaningful Brands Survey.

In a global survey of 27 markets, Havas undertook the ambitious project of figuring out which brands truly resonate with consumers.

‘What we discovered was that in lots of markets, that faster, cheaper, quicker mentality is not the way to get people to buy products, especially in the developed world,’ says Cox. ‘They are looking for something different, something that will drive their personal wellbeing and that of their family, and want to make purchases that benefit the world and greater society.’

Asking more than 350,000 participants around the world which brands they would miss should they disappear tomorrow, Cox and her team have uncovered strikingly honest insights into what drives consumers to stick with brands year after year, and the different roles that brands are expected to play in people’s lives.

For more on how long-term thinking will affect brands building towards 100-year business plans, book a place at our Spring/Summer 2015 Trend Briefing. 

Contact Alena Joeyette via [email protected] for more information.

Discover More News
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
Rixo launches pre-loved resale platform

News

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Stat: Global business travel spending hits historic high

News

Stat: Global business travel spending hits historic high

Business travel is set to reach a record £1.18 trillion ($1.57 trillion, €1.36 trillion) by the end of 2025, according to ...
Stat : Statistic : Global Travel Market
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
New wearable tracks hydration levels in real time

News

New wearable tracks hydration levels in real time

Researchers at the University of Texas at Austin have developed a non-invasive wearable that continuously monitors hydration levels in real time.
Wearable Technology : Healthcare : Hydration
Stat: Online resale is booming in Britain

News

Stat: Online resale is booming in Britain

Online resale is booming in Britain, with pre-owned shopping now worth £4.3bn ($5.8bn, €5bn) annually and is set to rise to £4.8bn ($6.4bn, €5.5bn)...
Retail : Fashion : Technology
Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

News

Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

Prada’s campaign for the 2025 Qixi Festival – often referred to as Chinese Valentine’s Day – reimagines China’s legendary love tale through an...
Luxury : Fashion : Chinese Folklore
M&S tracks plastic’s afterlife with invisible UV packaging tags

News

M&S tracks plastic’s afterlife with invisible UV packaging tags

M&S : Sustainability : Retail
Stat: Britons are increasingly turning to biohacking through wellness supplements

News

Stat: Britons are increasingly turning to biohacking through wellness supplements

According to a July 2025 YouGov poll, one in five Britons (21%) have taken a wellness supplement in 2025 – pointing to the rise of personalise...
Health And Wellness : Supplements : Stat
Ocado’s Shopping List Stories campaign finds emotional value in the weekly shop

News

Ocado’s Shopping List Stories campaign finds emotional value in the weekly shop

Ocado is reframing grocery shopping as an emotional experience with Shopping List Stories, a new campaign by Uncommon Creative Studio.
Food And Drink : Supermarket : Branding And Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN