Endless Possibilias: Short film that lets viewers decide the outcome
Possibilia Trailer by Prettybird

Endless Possibilias: Short film that lets viewers decide the outcome

New York – Possibilia is the latest film from award-winning directorial duo Daniel Scheinert and Daniel Kwan that gives control to the viewers.

Possibilia Trailer by Prettybird

New York – Possibilia, which premiered at New York’s 2014 Tribeca Film Festival, offers viewers the opportunity to affect the break-up of couple Polly and Rick, played by Zoe Jarman from The Mindy Project and Girls star Alex Karpovsky.

The film, produced by Prettybird in collaboration with Interlude, features 30 alternative scenarios to pick from and as with the ‘choose your own adventure’ style on which the project is based, viewers can move seamlessly between scenarios as many times as they like by clicking small vignettes around the screen.

‘It’s between a movie where you can lie back and watch, and a game where you just want to have the action,’ Interlude CEO Yoni Bloch told Polygon magazine. ‘There’s a place in between where you want to intervene, but you want to be inside an immersive film experience.’

In one scenario Rick and Polly have their break-up on the sofa. In another, less amicable alternative, they smash vases and break furniture. Either way it is left to the viewers to decide in a rare viewer-director role reversal.

Possibilia was funded by Xbox Live Entertainment and will be coming soon to Microsoft devices. For more on immersive entertainment experiences, read our Futuretainment macrotrend.

Discover More Daily Signals
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN