London Design Festival 2014: Furniture brand turns showroom into temporary restaurant

30 : 09 : 2014 London Design Festival 2014 : Sebastian Wrong : HAY

London – For the duration of the London Design Festival, Danish furniture manufacturer HAY and co-brand Wrong for HAY transformed the main area of their showroom into a temporary café and restaurant.

HAY & Wrong for HAY temporary restaurant HAY & Wrong for HAY temporary restaurant
HAY & Wrong for HAY temporary restaurant HAY & Wrong for HAY temporary restaurant
HAY & Wrong for HAY temporary restaurant HAY & Wrong for HAY temporary restaurant
HAY & Wrong for HAY temporary restaurant HAY & Wrong for HAY temporary restaurant
HAY & Wrong for HAY temporary restaurant HAY & Wrong for HAY temporary restaurant

The exhibit, Design and Dine, focused on highlighting the brand’s products, including lighting, textiles, furniture and accessories, in a public space rather than in a traditional exhibition format. The food events were guest-curated by Helsinki-based chef Antto Melasniemi, who brought in elements of Nordic foraging to create a contemporary Finnish menu.

To create the unique space of the restaurant, HAY invited Benjamin Kempton and Melina Keays, interior stylists working with Wallpaper* magazine. ‘We combined eclecticism with bold colours, textures and shapes, suggesting new ways of using the HAY and Wrong for
 HAY designs,’ said Kempton and Keays in a statement. The Georgian backdrop of the interior was juxtaposed against dynamic geometrical patterns harking back to modernism.

For more highlights from the London Design Festival, read our 10 of the Best show review.

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