We, the techno-philes: Awakening Tech preview

We, the techno-philes: Awakening Tech preview

London – In our Autumn/Winter 2014 Trend Briefing, The Me-conomy, we will explore how consumers are negotiating their identities in a digital world.

Article/16322 #1
Awakening Tech introduced by Sonia van Gilder Cooke and Martin Raymond

London – In our Autumn/Winter 2014 Trend Briefing, The Me-conomy, we will explore how consumers are negotiating their identities in a digital world. Integral to our new sense of self is our continually evolving relationship with technology. To examine this further, one of the macrotrends we will present at the event, Awakening Tech, will look at how technology is making it easier for brands to engage with people, and how it is making the experience better for consumers.

In our video preview, LS:N Global editor-in-chief Martin Raymond speaks to LS:N Global senior journalist Sonia van Gilder Cooke about the trend and why a technologically saturated society will not be the dystopian vision of the future that we might imagine. They discuss how technology is becoming more human and at the same time is helping us to feel more human, as well as what brands can learn from Big Data and how The Jetsons vision of the future is becoming a reality.

For more on Awakening Tech, watch the video above and book a place at the forthcoming Trend Briefing on our Eventbrite page. 

Look out in the coming weeks for previews of our other two macrotrends, The Sharded Self and The Meta-value Matrix.

Discover More News
Vacheron Constantin unveils new watch concept at Watches and Wonders 2024

News

Vacheron Constantin unveils new watch concept at Watches and Wonders 2024

At Watches and Wonders 2024, Vacheron Constantin revealed a unique collaboration with fashion designer Yiqing Yin.
Luxury : Health & Wellness : Beauty
Four Seasons Hotels experiments with in-suite hologram technology

News

Four Seasons Hotels experiments with in-suite hologram technology

Hologram hotel clerks might sound like a futuristic dream, but this is now a reality at The Beverly Wilshire hotel.
Travel & Hospitality : Luxury : Health & Wellness
StepN and Adidas unveil collaborative move-to-earn generative NFT sneakers

News

StepN and Adidas unveil collaborative move-to-earn generative NFT sneakers

Merging fashion, fitness and digital innovation, StepN, the move-to-earn platform revolutionising wellness engagement, has joined forces with Adida...
Fashion : Sports & Leisure : Technology
Stat: Survey finds that Millennials lead astrology interest

News

Stat: Survey finds that Millennials lead astrology interest

A survey conducted by the Harris Poll sheds light on astrology’s popularity among different generations in the US.
Astrology : Society : Millennials
Content Warning wants gamers to risk their life for content

News

Content Warning wants gamers to risk their life for content

Content Warning, a cooperative horror game, is turning gamers into SpöökTubers adventuring into an eerie underground of the Old World to go viral.
Gaming : Pop-culture & Media : Society
Ikea launches its first gaming furniture collection

News

Ikea launches its first gaming furniture collection

Ikea unveiled its inaugural gaming furniture collection, Brännboll, at Milan Design Week 2024, aimed at the increasingly popular casual gaming market.
Gaming : Home & Family : Design
Creating sexually explicit deepfakes to become a criminal offence

News

Creating sexually explicit deepfakes to become a criminal offence

In England and Wales, the government is set to pass a new law to criminalise the creation of sexually explicit deepfake images.
Technology : Pop-culture & Media : Society
Stat: American teenagers are spending more on beauty than ever

News

Stat: American teenagers are spending more on beauty than ever

Piper Sandler Companies has released the findings of its 47th biannual Taking Stock With Teens survey, conducted in partnership with non-profit stu...
Youth : Beauty : Retail
Laura Geller issues comical invitation to Own Your Age

News

Laura Geller issues comical invitation to Own Your Age

New York beauty brand Laura Geller Beauty has launched the captivating campaign Own Your Age, embracing the idea that age doesn't limit beauty, but...
Beauty : Health : Wellness
Lexus reveals Time exhibition at Milan Design Week 2024

News

Lexus reveals Time exhibition at Milan Design Week 2024

Lexus has debuted its installation Time at Milan Design Week – offering visitors an immersive glimpse into the future of mobility.
Mobility : Automotive : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more