The Wax model: Surf culture journal creates wearable magazine

25 : 08 : 2014 Wax Magazine : Digital Printing : Capsule Collection

New York – Brooklyn-based independent surf journal Wax has collaborated with digital clothing design platform Print All Over Me on a collection of beachwear.

The WAX x POAMBeach Kit, photography by David Brandon Geeting The WAX x POAMBeach Kit, photography by David Brandon Geeting
The WAX x POAMBeach Kit, photography by David Brandon Geeting The WAX x POAMBeach Kit, photography by David Brandon Geeting
The WAX x POAMBeach Kit, photography by David Brandon Geeting The WAX x POAMBeach Kit, photography by David Brandon Geeting
The WAX x POAMBeach Kit, photography by David Brandon Geeting The WAX x POAMBeach Kit, photography by David Brandon Geeting

Designed in collaboration with artist Erin O’Keefe, the collection consists of a five-panel cap, swim shorts, neoprene tote back pack, t-shirt and linen beach towel. The pieces ‘combine to create a mini, beach-ready version of the magazine itself,’ according to Wax, experimenting with the idea of immersing oneself in a text.

Like other collections available through Print All Over Me, the beach kit features bold graphics and bright colours laid on to basic forms. ‘Designers are finding that the way to communicate with that online customer is via the print,’ Jesse Finkelstein, co-founder of Print All Over Me, told LS:N Global in a previous interview.

In its summer issue, Wax also featured artist Cory Arcangel, whose recent collection of ‘surfware’ designed for surfing the internet in bed was a gentle parody of the high-end surf culture and retail scene that Wax helps to promote.

For more, read our Print Me microtrend.

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