Fit for purpose: Pop-up vending machine only accepts NikeFuel points

01 : 08 : 2014 Nike : Vending Machines : NikeFuel

New York – In a clever marketing stunt, Nike has installed a pop-up vending machine in New York that only accepts the brand’s NikeFuel points as payment.

FuelBox by Nike FuelBox by Nike, New York
FuelBox by Nike FuelBox by Nike, New York
FuelBox by Nike FuelBox by Nike, New York

The machine, which will move between a series of undisclosed locations, is stocked with Nike hats, socks and shirts. People with one of the sportswear brand’s Nike+ devices, including the fitness tracker wristband FuelBand SE, can use the points they have accumulated on their device that day to pay, according to TechCrunch. Normally, Nike+ owners use the points simply to track their fitness progress.

The campaign is one of several that LS:N Global has seen in which goods and services are traded for physical activity. For more on the rise of the cult of fitness, read our Body Temples macrotrend.

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