New York – In a clever marketing stunt, Nike has installed a pop-up vending machine in New York that only accepts the brand’s NikeFuel points as payment.
The machine, which will move between a series of undisclosed locations, is stocked with Nike hats, socks and shirts. People with one of the sportswear brand’s Nike+ devices, including the fitness tracker wristband FuelBand SE, can use the points they have accumulated on their device that day to pay, according to TechCrunch. Normally, Nike+ owners use the points simply to track their fitness progress.
The campaign is one of several that LS:N Global has seen in which goods and services are traded for physical activity. For more on the rise of the cult of fitness, read our Body Temples macrotrend.