What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Digital dining: No need for waiters with new restaurant app
Wagamama app, iPhone
Wagamama app, iPhone
Wagamama
London – Asian-inspired food chain Wagamama has launched a smartphone app that diners can use to order meals.
The digital ordering platform is the first of its kind in the UK and will be available on Apple iPhone.
Through the simple interface, customers can locate their nearest restaurant, browse the menu, place orders and pay. They can even customise their favourite dishes by removing and adding ingredients such as chicken, curry and noodles. The application also allows the customer to choose their pick-up time.
The Wagamama app is a fine example of how brands are adopting the concept of Apptailing to reach consumers in their pocket; read more in our Retail Report.
Most Recent
1
Trans-positive beauty and wellness campaigns:
As a sector historically entrenched in cisgender heteronormative ideals,...
2
Will Covid quell fashion’s ‘more is more’ mindset?:
With smaller brands struggling to stay afloat and larger brands left with...
3
How OffLimits is redefining emotional eating:
Emily Elyse Miller, founder of OffLimits, discusses disrupting the cereal...
4
Money Market: Gen Alpha:
With Generation Alpha largely viewing money as a digital concept, brands’...
5
Low-impact Interfaces:
To cut the carbon emissions of our online consumption, designers are...
6
It’s time to decolonise education, say Gen Z:
Galvanised by the Black Lives Matter movement, Generation Z are using social...
7
Chinese Travel Market:
With Chinese consumers keen to unleash their pent-up spending power, tourism...
8
Moral Commerce:
In the wake of Black Lives Matter, consumers are seeking brand allies and...
9
Inter-Covid Fashion:
In the inter-Covid period, fashion choices are becoming informed by health...
10
Raw and real: a new era for influencer marketing:
A migration towards smaller influencers more deeply in touch with their...
11
Positive Barriers:
Designers are reframing the visual language of social distancing, using...
12
Augmented Restaurants:
Augmented reality is creating unconventional, interactive dining experiences...
13
Music-powerment:
Post-lockdown, Generation Z are seeking more democratised music communities,...
14
Reworking the Workplace:
Inter-pandemic, the workplace is undergoing a reconceptualisation, from the...
15