Talk the talk: How to market to Millennials

25.06.2014 Marketing : Youthquake : Youth Culture
Emily Cramp

London – At our Youthquake II Network Evening, held at The Future Laboratory HQ last week, LS:N Global reporter Rowland Manthorpe spoke to Emily Cramp, managing director of youth communications agency Thinkhouse UK.

Cramp spoke about how to reach younger audiences, based on research commissioned by Thinkhouse on youth culture. 'Young people want to be entertained by brands, both online and offline,' says Cramp. 'It's 100% entertain me.'

Watch the video above to hear more insights from Cramp on which brands are successfully reaching out to young people and why those campaigns work.

For more from our Network Evening, check out the Seed section.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more