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Talk the talk: How to market to Millennials
London – At our Youthquake II Network Evening, held at The Future Laboratory HQ last week, LS:N Global reporter Rowland Manthorpe spoke to Emily Cramp, managing director of youth communications agency Thinkhouse UK.
Cramp spoke about how to reach younger audiences, based on research commissioned by Thinkhouse on youth culture. 'Young people want to be entertained by brands, both online and offline,' says Cramp. 'It's 100% entertain me.'
Watch the video above to hear more insights from Cramp on which brands are successfully reaching out to young people and why those campaigns work.
For more from our Network Evening, check out the Seed section.
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