Delicate Brutalism: Roksanda Ilincic opens first flagship store

17 : 06 : 2014 Roksanda Ilincic : Store : David Adjaye

London – Fashion designer Roksanda Ilincic has opened her first stand-alone store in collaboration with British architect David Adjaye, on London’s Mount Street.

Roksanda Ilincic Mount St, London Roksanda Ilincic Mount St, London
Roksanda Ilincic Mount St, London Roksanda Ilincic Mount St, London
Roksanda Ilincic Mount St, London Roksanda Ilincic Mount St, London
Roksanda Ilincic Mount St, London Roksanda Ilincic Mount St, London

The opening of the store marks a rebranding for the label as Roksanda. Embracing a clash of textures, the space features a monochromatic terrazzo floor and rails, which zig zag through the store adding pops of colour. Designer Gary Card has also created a special window display. 

Putting service at the heart of its offer, downstairs an intimate VIP salon and a spacious fitting room provide space for styling appointments and bespoke services. The suites embrace femininity featuring a lustrous purple carpet, blush pink furniture and atmospheric lighting.

The shop is one of several new fashion flagship stores that are putting architectural design on show as keenly as their wares. For more spaces that are balancing the delicate with the Brutalist, read our Brutalist Feminine design direction.