Wow factor: Bar receives monthly makeover

Miami – Taking the pop-up concept to the bar, a new drinking venue is receiving a makeover by a different artist each month.

The bar is run by the creative collective OHWOW, made up of artists, musicians and designers. The monthly rotation invites a different artist to design an interior, placing drinkers in the middle of an on-going installation. Local artists Freeguns are the current designers who have covered the bar’s walls with tiny illustrations.

The next designer will be Todd James, famed for his graffiti in the New York City subway system. James will fit the bar with colourful graffiti paintings including pink, naked women.

Read more on innovative collaborations in our report on the new Brandtocracies era.