London - In London’s Soho district, the sexual health centre has been given a stylish makeover with a DIY touch.
Designed by UK studio Penson, the new Dean Street Express is a self-service clinic run by Britain’s National Health Service (NHS). Drawing on the colourful vibe of the surrounding neighbourhood, the centre’s ambience departs entirely from the sterile, dingy aesthetic ubiquitous in the sector. ‘We were determined it shouldn’t feel like a hospital,’ says Penson on its website. ‘Instead we drew inspiration from luxury hotels and restaurants to give visitors the comfort they need.’
The screening rooms are all based on a different shop in the area, each with unique décor and signage. The waiting room features cinema seats for waiting visitors, while the reception area includes a large window where patients can watch scientists in the lab analysing their samples. In addition, NHS Dean St features cutting-edge technology, including iPads for registration and a pneumatic vacuum that whisks samples straight to an on-site laboratory.
For more on the transforming aesthetics of the medical sector, see our Designer Pharmacies microtrend.