LA Daze: App is a daily guide to secret Los Angeles

The app was designed by design studio Public-Library with local music group Yacht curating the listings. As the name suggests, there are five daily events posted, one in each category: art, food, music, city and a wildcard. By producing a new itinerary each day, there isn't much room for future planning and once the day is over, the listing is gone for ever. The app has a carpe diem mentality surrounding it – seizing the day and spontaneously going on an adventure.

‘By having no archive or future events list, 5 Every Day takes on an ephemeral quality that adds a level of immediacy and nowness to the experience,’ says Public-Library. ‘There is no yesterday, there is no tomorrow, only today.’

For more on ephemerality and how it is being used by marketers, see our Snapchat Marketing microtrend.