Brand message: Packaging delivers positive vibes

28 : 03 : 2014 Health : Sports Illustrated : Organic

Sparks, Nevada – TruVibe Organics is a new brand of raw and organic superfoods such as chia seeds and maca powder.

TruVibe by Family (and Friends) TruVibe by Family (and friends)
TruVibe by Family (and Friends) TruVibe by Family (and friends)
TruVibe by Family (and Friends) TruVibe by Family (and friends)

Its brand identity, by agency Family (and friends), is focused on relaying positive messages about healthy food choices. Each of the 16oz pouches has a message such as Feel Magical, Spread Kindness and Live your Dreams with cut-out lettering that acts as a window to a landscape view of beautiful skies and bountiful lands.

‘We are encouraging people to think before they choose their food path – because the cycle of great health starts with positive energetic vibes towards what you eat,’ says Jason Dekker, co-founder of TruVibe Organics. 

The inspirational message is similar to an approach LS:N Global identified in our Sports Illustrated design direction, in which we revealed how health brands are using words of empowerment in their packaging. For more on the rise of a healthy mindset, read our Body Temples macrotrend.

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