Punctual: Sarcasm gets its own mark

21.01.2010 Branding : Sarcasm Inc : Media

Michigan – A new punctuation mark has been created to signify when sarcasm is being used in text. The SarcMark, from US company Sarcasm Inc. costs $1.99 (£1.23/€1.42) to download and integrated as an additional punctuation option in word processing. According to its creators the mark sold thousands during its first week of sale.

Aside from helping others to understand sarcasm in written copy, the SarcMark is also a simple and effective example of a brand putting their name to a practical invention that could be useful for all.

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