New York – A fizzy drink that promises to deliver 15% of one’s recommended daily intake of calcium is on the market in the US and will go on trial in India soon.
Vio is a vitamin-enriched mixture of sparkling water, skimmed milk and fruit flavours. It contains no artificial flavours, preservatives or sweeteners, the makers say. The drinks come in a series of eye-catching aluminium bottles designed by UK-based design agency Coley Porter Bell.
As the market for energy drinks comes down from its high, new drinks aim to quench a different thirst. Vio has been marketed as a ‘vibrancy’ drink – so named because it is refreshing and effervescent.