Feel the vibe: Enriched fizzy drink quenches new drinkers’ thirst

18.01.2010 Body Temples : Drink : Clean Energy

New York – A fizzy drink that promises to deliver 15% of one’s recommended daily intake of calcium is on the market in the US and will go on trial in India soon.

Vio is a vitamin-enriched mixture of sparkling water, skimmed milk and fruit flavours. It contains no artificial flavours, preservatives or sweeteners, the makers say. The drinks come in a series of eye-catching aluminium bottles designed by UK-based design agency Coley Porter Bell.

As the market for energy drinks comes down from its high, new drinks aim to quench a different thirst. Vio has been marketed as a ‘vibrancy’ drink – so named because it is refreshing and effervescent.

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